fresh since


We’re an apparel design and consulting firm helping those who want to competitively launch and build their fashion brands by generating new ideas and bringing things to life. We are a team of designers and artists with expertise in trend, style development, manufacturing, management, branding and marketing in the fashion industry. And we create concepts, consult and even invest in innovative things that inspire us believing the best things start with a fresh idea.

The firm is based in Brussels, Belgium and started in October of 2018. We know les “tendances” the trends and envision a design and product development lab with no borders, and no limits. And are thinking of ways to innovate and use technology to link together creative resources and committed suppliers with shared values of sustainability and fair practices in design and garment making. We are creating opportunities where talented designers can expand on their ideas and work on progressive industry projects and ways for businesses seeking avenues for growth and development to benefit from it.

eugene lumpkin

founder / creative chief

Eugene has spent a number of years in the apparel industry and has a broad range of creative experiences and talents. He possesses a great passion for fashion and design and has an entrepreneurial spirit. He has held creative leadership roles for multibillion dollar international retailers and brands in The United States, Europe and Canada, had his own men’s collection and invested in small business ventures throughout his career. He has a technology and product scope that includes certification and training in digital marketing, fashion sustainability and strategic design management.